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January 2020

Why Your Company Needs Product Branding

Powerful branding is universal. Anyone can recognize a certain soft drink just from glancing at a banner. That’s the kind of influence that a combination of strategy, creativity, and money can buy. An easily recognizable brand that creates a positive effect on customers’ minds is one of the biggest assets a company can own – regardless of size, industry or domain. 

At 1338Tryon, we don’t just create branded products, but we advise you on product marketing as part of your overall strategy. Here’s our guide to leveraging product branding for your business.

Need to get started with product branding? Check out 1338Tryon.

What is Product Branding? 

Action Camera

Product branding is the implementation of a creative strategy that leverages a unique set of marketing elements to differentiate a specific product from its marketplace counterparts. Branding consists of a series of activities that define how a product’s image is projected to potential customers. 

Branding strategies and policies are established uniformly across an organization to positively promote the product/service through visually appealing images, videos, logos, designs, and colors. It aims to leverage every marketing resource available to place the product at the top of a customer’s mind. 

Fortune 500 companies had to invest in strong branding in order to get to where they are today. Management executives know that innovative branding is essential to build consumer loyalty and trust.

Why is Product Branding Important? 

Recognition and Familiarity 

The most important goal of a good branding campaign is to elevate a product in the public eye. Increasing visibility of a company’s product/service through memorable branding leads to a level of public recognition. The more often people view catchy ads and viral posters, the more likely they’re going to consider buying the product when they’re in the supermarket. 

Facets like the company logo, ad jingle, and ad content are common talking points among potential customers. The company logo is essentially the face of the company. A professionally designed logo creates a sense of familiarity in customers by creating a good first impression. 

Powerful imagery on everyday objects also brings about desired effects. A lovable mascot with catchy one-liners printed on not-for-sale products like toiletries in a hotel can garner an unexpected laugh – and also place the company’s name in a recognizable and familiar fashion in the customer’s mind. 

Trust and Referrals 

From recognition and familiarity stems trust. People are more likely to purchase from a polished, reputed company with good branding. The more wide-spread the branding is, the more trust the company’s name carries. Families have to be very careful before choosing a specific child-care program, or a retirement home for a family member. Preexisting positive notions about a certain company will help set it apart from competing brands. 

Branding initiatives like product swag, loyalty programs, and referral bonuses not only increase customer trust, it opens a whole new avenue of income generated through referrals. The logic behind this is simple. If a company provides the best possible product that outshines its marketplace competitors, or a service that sets it apart from competing brands, customers are going to refer the company to their family, friends, and social circles. Customers love to tout brands – especially brands that create a strong sense of identity. Companies outside the retail sector can consider investing in brand-establishing wearables or everyday items that people use. 

Consistency 

Onyx 12 oz Stainless Steel/Polypropylene Wine Goblet

It’s important to retain focus when it comes to branding. Marketing ideas can be found aplenty, and companies tend to wander around from idea to idea without clarity. While the mission is still the same, poorly planned branding strategies can go amiss and fall short of the mark, regardless of how good the intentions were. A consistent brand image across all platforms is crucial. 

The goal, as stated before, is to create a lasting impression in customers’ minds. This can’t be achieved through inconsistent branding like separate logos, varying tones of speech, erratic color aesthetics, etc. The reason most people can recognize a luxury car or a famous energy company is that they maintain an unvarying presence across all channels. Logos, taglines, color schemes, and tone all remain the same, which brings a unified and clear message to potential and existing customers, future partnerships and collaborators, and even competitors. 

Increased Conversion 

Revenue channels open up in the most unexpected places due to good branding. The business value of a good branding campaign tends to show itself in increased sales and conversions. 

When existing customers know exactly what to expect from a brand, they are more likely to spread the word. Increased customer satisfaction leads to a great reputation, which in turn leads to more sales. 

Regardless of the size of the company or the product it sells, establishing themselves as the leader of their industry is crucial to dominating market share. A clearly visible positive impact can help drum up new business quite easily. A strong brand presence can also open up new avenues in terms of partnerships, cross-branding, and sponsorship deals. 

With 1338Tryon, the possibilities are endless. Check out our collection of branded products.

Promises and Deliverance

Customers are more likely to give repeat business and eliminate considerations of opposing brands once the trust circle has been established. Branding at its core is a public proclamation – a promise to deliver on all claims by providing the best possible product/service available on the marketplace. Just a public communication of available products isn’t memorable or distinct. What people remember is the confident promise of a company to deliver on all its claims in an efficient, pleasing manner. 

Outlandish promises should be avoided – as consumers grow more wary of misleading ads. Consumer perception management is key in branding, and a good perception can be brought about by constantly reaching out and delivering. As constant and pervasive branding sets certain expectations in the public’s eye, it’s crucial for a company to live up to these expectations. It’s important to stay relevant to customers’ perspectives by engaging them on all levels. Understand what they expect from the brand by conducting periodic surveys and analyzing sales trends. 

Employee Pride and Satisfaction

Jade Diamond Award

It’s often repeated by great business leaders that a company’s first and most important customers are its employees

It’s common for a large organization’s employees to be on different pages when it comes to a clear cut branding strategy. Their company’s foray into brand marketing might be considerably new, owing to their domain of operation. Or a management shakeup has changed perspective. In any case, the presence of a strong brand image serves to unify employees across all departments and disciplines. 

It gives employees a clear idea of what they need to accomplish in order to further the company’s brand name. It gives them a goal to work towards, as opposed to just plain work. This increases loyalty to the company and inspires them. When employees understand the mission of their company, they are more likely to take pride in their work. A strong brand logo is akin to a widely recognized sigil/flag troops can rally under. 

Branded office supplies, logo-stamped pens, periodic employee recognition through awards and gifts can go a long way in boosting morale. Employees who feel like a contributing part of the brand’s fame are also likely to stay longer and move up the career ladder. A conducive work atmosphere naturally spreads good words about the brand’s considerate practices. 

Leverage Branding 

Through the last decade, branding has predominantly been associated with flashy products like clothing apparel, fast food products, and automobiles. Several Fortune 500 companies, health institutions, home security services, etc. are quickly realizing the value of great branding. Branding does not have to be restricted to glamorous products, it works across every industry. 

Organizations with significant backing can invest in lengthy branding/advertising campaigns like radios ads, TV ads, banner ads, etc. This isn’t the only scope of branding, however. The beauty of good branding lies in a memorable customer experience above everything else. Companies could blast movie theatre ads all day, or invest in billboards citywide, but if customers aren’t gleaning value from the product they’re not going to buy it again or recommend it. 

Physical assets are the constantly moving mechanisms that keep large companies going. However, a brand sets itself apart from a mere company by being more than the sum of all warehouses, factories, and equipment it owns. These assets can be renewed or re-purchased, but the power of a brand is etched on an emotional level – and it’s close to eternal. 

Final Note

Clear Bag with Drawstring

Companies that trade on the public stock exchange are typically valued much more than the sum of their assets because of their brand presence. Investors and customers understand that a strong brand ensures future business, regardless of fluctuating assets. Even simple steps like attaching product swag, employee gifts, and branded office supplies can go a long way in creating a healthy, reputable brand name. 

If you’re ready to get started with product branding, contact us at 1338Tryon for advice and check out our shop to find out what merchandise is right for your company.

Check out 1338Tryon’s wide collection of bags for your brand’s product marketing.

Trade Show Booth Ideas for 2020

In the age of digital lead generation, more and more companies are finding success in more traditional offline channels. Chief among them is a channel that never goes out of style: Trade shows.

Depending on your niche, a trade show might be the ultimate opportunity to reach your target demographic. To best maximize your exposure, it’s important to take the time and optimize your booth – ultimately, first impressions count, and nothing ruins a trade show more than a forgettable setup. At 1338Tryon, our company helps you develop merchandise for your brand – including for trade shows. Here’s our guide to creating a trade show booth that will grab the attention of your intended audience.

Need to put together a trade show booth? Find everything you need for your display at 1338Tryon.

Best Trade Show Booth Ideas for 2020

Market Fest Total Show Package

In order to attract people to your booth at a trade show, you first need to know your target audience well. When you know who your audience is and why they’re there, you also know what’s needed to attract them. Then, you’ll be able to put your strategies together in a better way.

Here are some great trade show booth ideas to apply for 2020:

1. Start Before the Trade Show

Start promoting your trade show booth days before the event. Use social media and post about the event on all your social media channels, such as Facebook, Instagram, etc. You can also choose to put up polls so that your audience can vote regarding what kind of giveaway prizes would they like. Reveal a little about the elements you’re planning to include in the show, but also don’t disclose everything, in order to keep some of the mystery alive.

2. Make People Feel Comfortable and Welcome

If you have a large area for your trade show booth, utilize it to your benefit. Place chairs around so that people can sit and relax for a bit. Trade shows don’t normally have seating around. So, it will be a good change for people, and it will also make them feel excited to see what you have to offer.

If you can’t arrange for chairs, padded mats on the floor will work, too. Since trade shows are usually held in placed that have hard, concrete floors, padded mats will be comfortable for the audience. This will also give you a chance to introduce yourself and interact with them and perhaps even present a small presentation about your brand.

Use an eye-catching sign so that people want to get to know your company. At 1338Tryon, our line of display materials includes retractor banners and complete display packages, including counter kits.

3. Be Sure to Make it Visually Appealing

In order to stand out among the crowd, you need to make sure your booth is visually appealing. Your colors and graphics should attract people to your booth. Have something distinctive that tells people it’s your booth. 

For example, your employees could wear matching uniforms that instantly indicate it’s your brand. Also, make sure your workers look clean-cut and professional. They should know everything about your products, and also about your services, sales pitches, lead generation scripts, etc.

4. Provide Interactive Content and Sessions

Making your booth interactive will ensure you have more visitors coming along. Let your interaction sessions be related to your products. For instance, if you sell massage chairs, you could provide a demo of it at your booth; if you’re a makeup brand, you could provide a free makeover, and so on. In case your demo sessions are time-consuming, you can also divide them among different slots so that they don’t take up the whole day. 

You can also provide interactive tablets and offer interactive demos, videos, surveys, and so on. These serve as a great way to generate leads, and people find them fun and interesting.

Put together an interactive trade show booth by browsing 1338Tryon’s giveaway collection.

5. Higher-end Giveaways

Moleskine® Leather Ruled Large Notebook Black

The swag that you offer at your trade show booth is bound to get more people talking about your company. The possibilities of this are endless. While it’s common practice to give away less expensive products like cheap pens, you can show that you value your clients/customers and invest in quality based on what you have at your booth.

The things you offer in a giveaway can be useful, fun, entertaining, or all of the above. Make sure it’s related to your brand and also audience-appropriate. It’s these giveaways that will get everyone to talk about your brand and create the much-needed buzz.

Moleskines are a great giveaway item because they are luxurious notebooks anyone would like to use. They show that you’re willing to go that extra step and provide something to passersby with value. You can even engrave your brand or company’s name on the cover. Here are some of our other best products at 1338Tryon for giveaways.

6. Games, Contests, and Quizzes

20 Oz. YETI® DuraCoat® Black Tumbler

Appealing to one’s competitive side helps create interaction, encouraging people to come to your booth and truly be engaged. You can do this through games, contests, and quizzes. For all of these, you can offer exclusive prizes, like this durable tumbler. This will encourage people to participate and engage. 

The prizes could be company products or even new products that you haven’t launched yet. You can also choose to throw in some coupon codes and gift vouchers that the customers can use later when purchasing from your website or so.

The games can be in any form, be it jumbo board games, casino-style games, a roulette wheel, a slot machine, trivia, etc. You can also arrange for contests such as photography contest or anything related to quirky captions associated with your company, and so on. The quizzes, in addition to being fun, can also help your current and potential customers get to learn more about you. 

See to it that the games, contests, or quizzes you hold aren’t just related to your brand, but also ones that encourage others to participate. It should have a general sort of vibe so that even people who don’t know much about your products and services want to participate. At 1338Tryon, our tradeshow collection includes awards you can give out as prizes, ranging from a crystal translucent design to colorful swirls. You can also use our Spin ‘N Wheel Prize Kit to give out prizes.

Final Note

Sublimated Long Sleeve Crew neck T-Shirt

As you can tell, one of the biggest motivators to bring in viewers to your trade booth is giving out merchandise. Whether it’s a giveaway, game prize, a bowl of branded pens for anyone to grab, or a T-shirt like this, providing something for visitors to take home will remind them of your brand even once the trade show is over. Start browsing our collection of branded merch at 1338Tryon to start prepping for your trade show.

Find out how 1338Tryon can help you develop the perfect trade show booth.

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