Are you looking to use promotional products to boost your brand? Promotional products can help take your brand to the next level.
Not only do promotional products improve brand awareness, but they also improve lead generation, boost customer retention, and give you a competitive advantage in the market. Plus, they help you create a healthy relationship with your customers.
But not all promotional products have the same effect. Consumers enjoy some products more than others. Check out this post to learn about the most popular promotional products in today’s market.
Related: 6 Things You’re Missing Out On By Not Using Promotional Products
1. Tote Bags
Tote bags have easily become one of the most popular promotional products in today’s market. Not only are promotional bags extremely useful to consumers, but they’re also most often used in public spaces.
This means they’ll receive a high number of impressions– just think about how many people you walk by when you’re in the grocery store! Plus, consumers can use tote bags over and over again without getting sick of them or without them breaking, so they also have a high-staying power.
Another reason tote bags are so popular is because more and more people are looking to reduce their plastic bag usage.
Single-use plastic bags are terrible for the environment. By offering tote bags as a promotional product, you can show your consumers that you’re an eco-friendly brand. This can help improve your bottom line, as two-thirds of Americans say they prefer eco-friendly brands.
2. Writing Tools
People use pens, pencils, and other writing tools nearly every day. Writing instruments are one of those things that you can never seem to have enough of, as it’s so easy to misplace a pen or pencil.
Like tote bags, pens can also generate a lot of impressions, as many consumers leave pens and pencils out on their desks where others can see them.
In addition to pens and pencils, there are other popular writing tools that you should consider investing in as promotional products. These include highlighters, markers, chalk, and crayons.
Did you know that 88 percent of consumers in the US own promotional drinkware? When someone comes over to your house, you typically offer them a beverage. This means that promotional drinkware can help increase your exposure double fold.
Plus, unlike other promotional products which are just used sparingly, many people keep their mugs and other drinkware items on their desks with them all day long. Therefore, promotional drinkware can really help someone remember your brand.
In addition to mugs, you can also invest in promotional glassware, tumblers, thermoses, plastic cups, water bottles, beverage insulators, and coasters.
4. T-Shirts and Other Company Apparel
Promotional t-shirts and other types of apparel serve as a walking advertisement for your brand. T-shirts are always in demand, and because they never go out of fashion, they’re considered a long-lasting promotional product.
There’s all kinds of promotional apparel you can invest in other than t-shirts. These include:
- Dress shirts
- Golf apparel
- Sweatshirts and hoodies
- Caps and hats
- Neck gaiters
When deciding what type of promotional apparel to invest in for your company, think about your consumer base. If most of your consumer base lives in Florida, it doesn’t make much sense to invest in a bunch of outerwear or neck gaiters. Instead, it’s probably smarter to invest in golf apparel, sunglasses, and t-shirts.
Related: Using Customer Profiles to Find the Perfect Promo Products
5. Desk Supplies
Did you know that businesses spend $27 to $92 per month on office supplies per employee? By offering desk supplies as a part of your promotional products package, you can help companies cut down on the amount of money they spend on office supplies each month. This can help boost customer appreciation in addition to raising brand awareness.
Some of the most popular desk-related promotional products include notepads, mouse pads, binders, caddies, magnets, calendars, and calculators.
Are you wondering how promotional products can create a lasting impression? Click here to learn more!
6. Work From Home Products
Currently, 42 percent of the American labor force works from home. While this number may go down once our lives return to normal after the pandemic, working home was becoming more and more popular long before the pandemic hit.
According to a Flexjob’s Survey, 51 percent of respondents say they’re more productive when working from home. Additionally, a study by Owl Labs revealed that remote workers reported being satisfied in their jobs 22 percent more than those who never worked remotely. Remote workers also report having better work-life balance, less stress, and more focus.
Because of the uptick in remote workers, work from home promotional products are becoming extremely popular. Some of the best work from home promotional products include:
- Water bottles
Any items that can make life easier for employees and help them stay connected serves as a good work from home promotional product.
7. Stress Relief Products
The majority of American workers are stressed on any given workday. According to a recent survey by Paychex, 60 percent of respondents say they feel stressed three or more days per week.
Because American workers are so stressed out, stress-relieving promotional products have become very popular. Stress balls, stress putty, and aroma balls all make excellent stress-relief products.
Related: How to Create a Buzz Around a Launch With Promo Products
Popular Promotional Products: Wrap Up
Investing in the above promotional products can help your business grow in all sorts of ways. You can hand these promotional products out at conferences, trade shows, or grand openings.
You can also give them out as holiday gifts or send them in the mail as a part of their product order.
Are you looking for help improving your customer loyalty through promotional products? Here at 1338Tryon we work to learn all about your brand, program objectives, and target audience so we can act in your best interest.