A trade show display is a marketing visual that communicates your brand identity and products at an event. Your company’s trade show display is the first impression you make with potential customers who are attending the event.
It’s essential to understand the different types of trade show displays and their advantages based on your company’s marketing event. By having a trade show display, you’ll be able to boost your brand awareness and attract new customers.
Types of Trade Show Displays
Trade show displays come in many variations, and there isn’t really a wrong answer. It becomes a personal preference on how you want to display your products. That said, the two most popular trade show displays are pop-up exhibits and panel displays.
Pop-up exhibits are popular because they are effortless to assemble and can be very portable. Pop-up exhibits have a flexible panel that attaches to an accordion-style frame that creates a curved wall when locked into place.
Another advantage to the pop-up exhibit is that it cost significantly less and is lightweight compared to other trade show display options. If your business is a start-up or does a fair amount of traveling to different events, then a pop-up exhibit would be ideal. Forbes cites pop-up exhibits as the best display for brand activations and product testing.
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If you need a more stable display, you may want to consider panel displays. Panel displays are popular for their versatility, allowing you to change the layout based on your environment or exhibitor needs. Panel displays come in rectangular sections that are covered in branded fabric.
Another advantage of the panel display is that it is more durable, and if your branding doesn’t change much, you can get a lot of use out of the display. Panel displays are great for trade shows and larger events.
But be wary; panel displays can be challenging to assemble, fairly heavy, and expensive depending on the size. Because of this, you may have to pay additional setup fees to the unions at events.
Modular exhibits are a hybrid of a pop-up and a panel display. Modular exhibits are lighter, but they can be customized to different layouts like a panel display. Modular exhibits are more portable and cost-effective than a panel display, and they are sturdier than a pop-up. If you need something in between, this is it.
Pipe and Drape Displays
Pipe and drape displays consist of a metal frame and a fabric drape that acts as a backdrop for your exhibit. This is probably your cheapest option and the most portable because of its simplistic design. This is a great option for marketing groups that attend lots of events for brand activations.
One disadvantage is that the pipe and drape aren’t the most sturdy and can blow away on windy days if outdoors. And you need to be careful when purchasing because many frames don’t collapse and you’ll need a lot of space for transporting.
Tabletop displays are a simplified version of a panel display because branding material can easily be attached to a table. The smaller display is easy to transport, set up, and is very affordable. If you are on a budget or have small exhibitor space, a tabletop display is ideal.
Truss displays are your larger event or trade show display that is made from aluminum or steel. These are heavy-duty displays that you often see at rock concerts or television shows. They are excellent for brand visibility because they can be very tall.
Understandably, truss displays are not as portable or easy to set up as other options. But when you are in a sea of trade show exhibitors, having an eye-catching truss display can be critical.
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How Much Does a Trade Show Display Cost?
Attending trade shows comes at a cost. Not only do you need to rent the space at the show, but you also need to bring your own display that, on average, costs about $100-$150 per square foot.
Many venues offer the ability to rent exhibit equipment at about 35% of the price to purchase the hardware. Then you only need to bring branded signs to attach to the structure.
Renting vs. Purchasing Trade Show Displays
If it’s more cost-effective to rent or purchase your trade show display largely depends on how many trade show events you attend each year. If you only attend a few events, then you may want to consider renting the hardware because it will save money and time.
If your business attends more than five events each year, then you may want to consider buying your own display. But keep in mind, you will need to store and ship it to each event, which will incur additional costs.
How Do You Get Noticed at a Trade Show?
When designing your trade show display, you’ll want to consider ways to maximize your visibility. Do your homework and find out what exhibitors you’ll be around at the show and how your display can stand out. This may be the colors you choose or the height of your display.
It’s also important to give away unique promotional products to attract visitors to your booth. Promotional items can boost your impact and brand awareness with targeted messaging.
Looking for a unusal promotional product for your next trade show? Check out 1338Tryon’s full line of promotional products.
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Trade Show Displays are an Excellent Way to Boost Brand Awareness
If you have an event coming up, you’ll want to consider which trade show display will boost your visibility and brand awareness. You may want to consider having multiple displays to adapt to different event needs, whether a vendor tradeshow or brand activation.
1338Tryon shines as a full-service promotional product company. Offering superior products, 1338Tryon also has excellent customer service, kitting and fulfillment, and global distribution.
Looking for creative ways to increase customer engagement? Contact 1338Tryon to customize a product solution that will complement your marketing strategy.
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