{"id":1581,"date":"2021-09-29T16:19:58","date_gmt":"2021-09-29T16:19:58","guid":{"rendered":"https:\/\/www.1338tryon.com\/?p=1581"},"modified":"2021-09-29T16:19:58","modified_gmt":"2021-09-29T16:19:58","slug":"why-brand-engagement-is-crucial-for-your-company","status":"publish","type":"post","link":"https:\/\/www.1338tryon.com\/why-brand-engagement-is-crucial-for-your-company\/","title":{"rendered":"Why Brand Engagement is Crucial for Your Company"},"content":{"rendered":"

Are you overlooking the importance of brand engagement for your company? That would be a huge mistake. <\/span>Having your customers feel an emotional attachment to your well-developed brand will quickly translate into sales<\/b>. More than simple brand awareness, <\/span>brand loyalty<\/span><\/a> is palpable and worth the enormous work to cultivate.\u00a0<\/span><\/p>\n

Related: <\/b>Creating and Growing Your Brand Vision and Mission<\/b><\/a>\u00a0<\/b><\/p>\n

What is Brand Engagement?<\/span><\/h2>\n

Brand engagement<\/span><\/a> is a popular buzzword in the marketing industry. But what does it really mean? Despite many definitions of brand engagement, they all boil down to the i<\/span>nteractions between your brand and your customers<\/b>. These interactions can take many forms via various avenues, but all have the same result – a positive and robust relationship between your brand and your customers.\u00a0\u00a0\u00a0<\/span><\/p>\n

Of course, the main goal is sales, but <\/span>effective brand engagement extends beyond the first sale<\/b>. Your company\u2019s social media, website content, blogs, and email marketing are all ways customers will engage with you. And their continued participation demonstrates a healthy relationship.\u00a0\u00a0<\/span><\/p>\n

You can facilitate brand engagement by providing valuable content on the various channels mentioned above. This allows your customers to engage meaningfully and emotionally.\u00a0<\/span><\/p>\n

Why Brand Engagement is so Crucial<\/span><\/h2>\n

Research<\/span><\/a> tells us that engaged customers represent <\/span>23% more revenue and profitability<\/b> for your company than average. If you don\u2019t have a strategy to facilitate these interactions, you\u2019re missing out – big time.\u00a0<\/span><\/p>\n

The channels of engagement will vary by customer. Some people love Instagram, while others enjoy reading your blogs; still, other customers and prospects would prefer to receive your emails. This is why <\/span>your engagement strategy should be varied<\/b> and allow your customers to engage in the ways that work best for them. But interactions should focus on these things:\u00a0<\/span><\/p>\n