{"id":1585,"date":"2021-09-29T16:28:23","date_gmt":"2021-09-29T16:28:23","guid":{"rendered":"https:\/\/www.1338tryon.com\/?p=1585"},"modified":"2021-09-29T16:28:23","modified_gmt":"2021-09-29T16:28:23","slug":"the-different-types-of-promotional-services","status":"publish","type":"post","link":"https:\/\/www.1338tryon.com\/the-different-types-of-promotional-services\/","title":{"rendered":"The Different Types of Promotional Services"},"content":{"rendered":"

Promotional services are all the ways that you get the word out about your company, product, or service. They are one of the four major components of marketing. Each of the <\/span>promotional services engages your target audience in a different way or in a different space<\/b>. The variety ensures that every member of your audience is reached in a way that most suits them.\u00a0\u00a0<\/span><\/p>\n

Related: <\/b>Successful Brand Messaging Strategies<\/b><\/a>\u00a0<\/b><\/p>\n

What Are Promotional Services<\/span><\/h2>\n

Here are the <\/span>7 different types<\/span><\/a> of promotional services:<\/span><\/p>\n

Digital Marketing<\/span><\/h3>\n

Digital marketing<\/span><\/a> is any promotion found on the internet. This online advertising may be in the form of SEO, content marketing, PPC, social media marketing, affiliate marketing, etc. It comes through some of the following channels – <\/span>websites, email, social media, search engines, and mobile apps<\/b>. Digital marketing is less expensive and faster to develop than the other forms, but it can take a little longer to show impact. <\/span>Consumers rely on digital marketing to be kept up to date on the latest goods and services available<\/b> to them from brands they trust and to research potential purchases.\u00a0<\/span><\/p>\n

Google’s marketing insights tell us that 48% of people begin their product inquiries on search engines, with 33% visiting brand websites, and 26% searching on mobile apps.\u00a0<\/span><\/p>\n

Personal Selling<\/span><\/h3>\n

This is the oldest form of selling and promotion. It usually takes place one on one – over the phone or in person. An example of this is door-to-door sales or cold calling consumers to persuade them to make a purchase or place an order.\u00a0\u00a0<\/span><\/p>\n

The method seems ancient, but it has its advantages. <\/span>The <\/b>message<\/b><\/a> is customized to the target audience, and the message is directly received<\/b>. If there are questions or misunderstandings, they can be cleared up immediately. And the salesperson can tailor their approach to the individual with whom they are speaking.\u00a0<\/span><\/p>\n

The disadvantages are obvious. It is a lot of work and time to reach only one person or household. Additionally, the salesperson may be aggressive, condescending, or just plain annoying, leading to no sale and a disheartened prospect.\u00a0<\/span><\/p>\n

Direct Marketing<\/span><\/h3>\n

Direct marketing<\/span><\/a> is sending mail, email, or other media directly to the target consumer. Direct mail is the most popular form of direct marketing and is the cheapest. <\/span>Like personal selling, a message can be tailored and made quite specific for the prospective client.<\/b> Campaigns can be quickly put together along with offers, discounts, or even product research. The mail is sent only to prospects who are likely to purchase or participate, rather than a broad-scale mailing. Unfortunately, unsolicited mail is often viewed as ‘junk mail’ and discarded – at times, rendering this method unprofitable.\u00a0<\/span><\/p>\n

Related: <\/b>25 Product Launch Strategies (and Steps) for a Flawless Launch<\/b><\/a>\u00a0<\/b><\/p>\n

Public Relations<\/span><\/h3>\n

Public relations as a marketing tool works wonders. <\/span>It’s the method of using mostly free means to inform potential customers and clients of your company, <\/b>products<\/b><\/a>, or services<\/b>. It’s inexpensive but effective to send out press releases about new products or services. People trust newspapers, so not only does this lend credibility to your story, but it is also at no cost to you.\u00a0\u00a0<\/span><\/p>\n

Public relations can strengthen your company’s reputation and soften the public perspective. You can use public relations to create great stories about your company in the following areas:<\/span><\/p>\n