{"id":1589,"date":"2021-09-29T16:36:33","date_gmt":"2021-09-29T16:36:33","guid":{"rendered":"https:\/\/www.1338tryon.com\/?p=1589"},"modified":"2021-09-29T16:36:33","modified_gmt":"2021-09-29T16:36:33","slug":"how-to-choose-the-right-promotional-product-for-your-business-brand","status":"publish","type":"post","link":"https:\/\/www.1338tryon.com\/how-to-choose-the-right-promotional-product-for-your-business-brand\/","title":{"rendered":"How to Choose the Right Promotional Product for Your Business Brand"},"content":{"rendered":"

The aim of promotional products is to find clever ways to simultaneously <\/span>add value to your customers’ lives and get your brand into their everyday lives and awareness<\/b>. Your <\/span>branded merchandise<\/span><\/a> serves as a constant reminder of your company’s existence and awesomeness. But not just any product will do. You have to choose the right promotional product to represent your brand and suit your prospective clients.\u00a0<\/span><\/p>\n

Related: <\/b>Best Brand Name Promotional Products You Can Give<\/b><\/a><\/p>\n

Choosing the Right Promotional Product<\/span><\/h2>\n

Here are <\/span>some considerations<\/span><\/a> for choosing the right promotional products:<\/span><\/p>\n

Do Your Research<\/span><\/h3>\n

There are hundreds, if not thousands, of promotional items available. This can make choosing just the right products an overwhelming circumstance. So, do your research. What are your competitors offering? Which items have the highest success rate? Answers to these kinds of questions will <\/span>indicate what people are interested in and what’s likely to be popular<\/b>.\u00a0<\/span><\/p>\n

What’s the Point?<\/span><\/h3>\n

Determine what you are trying to do with the product. How will it suit your marketing strategy, and what should it say about your brand? <\/span>Considering questions like these will help you map out a plan and make the most of your marketing budget<\/b>. It will also ensure the product is appreciated by your clients and captures the curiosity of potential clients.\u00a0\u00a0<\/span><\/p>\n

Determine Your Budget Strategy<\/span><\/h3>\n

You’re dealing with a limited budget, and you want to make the most of it. Do you want <\/span>lower-priced promotional products to give away at <\/b>tradeshows<\/b><\/a>, or are you looking for <\/span>luxury items for your current customers or corporate gifts<\/b>? So whether you have loads of money to spend or only a small amount, it can be wisely dolled out if you know your strategy.\u00a0<\/span><\/p>\n

Be Relevant<\/span><\/h3>\n

The promotional products you choose should be relevant to your company and industry. While it may be tempting to spend your marketing budget on the <\/span>latest on-trend items<\/b>, they may not <\/span>make the statement<\/span><\/a> you want.\u00a0\u00a0<\/span><\/p>\n

Keep it Fresh<\/span><\/h3>\n

While it’s great to have ‘<\/span>signature items<\/b>,’ you still want to keep it fresh. It’s likely that everyone – current and potential clients, already has the items (from several occasions) and doesn’t want more. If the products are too familiar, they won’t work as well to bring <\/span>brand awareness<\/span><\/a>.\u00a0<\/span><\/p>\n

Determine Your Target<\/span><\/h3>\n

Knowing <\/span>who you’re targeting<\/span><\/a> will guide you.\u00a0<\/span><\/p>\n