Monthly Archives :

    February 2020

    How to Build Successful Employee Award and Recognition Programs

    According to a Harvard Business Review Analytic Services report, only 24 percent of respondents say that employees in their organization are engaged.

    That’s especially concerning, considering that they also found “a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in highly competitive talent markets.”

    On the bright side, the report finds that recognizing high performers is considered to have a powerful effect on employee engagement.

    At 1338Tryon, we help you build an employee engagement program with strong promotional marketing. A well-made employee recognition program can be your ticket to active employee engagement and the business success that follows. 

    Related: Case Study: Attract New Customers

    Why Does Public Recognition Matter?

    People need to know that their work is valued and vital to a company’s success. Private recognition can be gratifying, but public recognition sends a strong message. It shows that everyone should appreciate a valuable contribution.

    On top of that, for everyone to benefit from recognition, and not just the employee being recognized, other employees need to see that value is rewarded. It’s also an excellent way to get a clear picture of what is considered a valuable contribution.

    Why Informal Recognition Isn’t Enough

    An informal recognition fails to make crystal clear what kind of contributions are valued. If it’s done in private, then the recipient may feel somewhat encouraged, but they won’t feel as encouraged as if all of their coworkers were there to witness their recipience of accolades. Most people enjoy receiving recognition for their merits. 

    When people see coworkers or peers acknowledged and rewarded for high performance or other merits, it’s natural that they should also like to receive a reward – be it verbal praise, time off, material gain, etc. – and are incentivized to strive for excellence in their work and actions.

    Types of Rewards


    Recognizing employees can take several forms. Employee awards might include a token of some kind that reads “Employee of the Month,” a gift card, special privileges, public praise, and more.

    Why Are Monetary Rewards Not The Way to Go?

    When asked, people are likely to say that the thing that would motivate them more is more money. An article published by the Harvard Business Review found a less than 2% overlap between pay and job satisfaction levels. The study found that when a reward is tangible and foreseeable (such as an employee knowing exactly how much more they will be paid), motivation for performing an interesting task decreased by 25%. 

    The study found that people are more likely to enjoy their job and be engaged if they focus on the work itself and less likely to enjoy their work and find job satisfaction if they focus on the compensation aspect. 

    Related: How to Put Together an Onboarding Kit

    Traditional Awards

    Traditional and time-tested rewards like a watch, a metal or plaque, or a figurine can be a great way to give employees a tangible representation of their accomplishments. A popular choice is our Faceted Crystal Circle – Medium. Follow the link to see how we can customize your order. 

    A reward or gift showing that you have put time and thought into it adds sincerity to your message and the offered praise. If it’s been re-gifted, it’s unlikely an employee will feel very encouraged by it. 

    Gift cards can also be a tool in your belt to motivate employees. If the employee to be recognized loves a particular store or restaurant, a gift card to their favorite place can be a two-fold reward, giving them something they can enjoy using and showing awareness familiarity of who they are as a person and what their interests are. 

    Giving employees some power to express their preferences is a great way to make them feel that the recognition program is oriented towards their engagement. Have a special meeting and invite employees to brainstorm together what kind of recognition rewards they’d most enjoy.

    Each workplace is different, and this is an effective way to involve employees in the process. A coveted parking space or break room privilege might motivate your employees, but you have to ask them to find out!

    Items With Emotional Value


    You can also take advantage of the natural prestige that exists within the office. An admired figure like a boss or CEO can make recognition strike home by adding brand voice. They can choose a product like a branded notebook, hat, or bag to drum up excitement.

    The CEO or other upper-level management should write or otherwise deliver a brief message thanking the employee for their excellent work. This message can be included alongside a personal gift, like a Moleskine notebook personalized with the company logo and the recipient’s name. 

    Related: 8 Corporate Gifts for Your Employees

    Criteria for Employee Recognition Programs

     

    Recognition programs need to be as straightforward as possible. A well-designed program can motivate people before, during, and after the recognition itself. It can inspire both the recipient and all the other employees.

    On the other hand, a few design flaws in employee award programs can dilute their effect and waste their potential.

    First, make sure that your program recognizes people at well-known intervals. Every time you reward someone’s good work, it will help remind everyone that someone will be rewarded again next time, and it could be them.

    Try to reward people for good discretionary behavior. If you reward someone for something that no one else can do, the other employees might feel like they can’t compete, so they might as well ignore the rewards program.

    For example, if you reward someone for a fantastic feat of computer programming, other employees without those skills might not feel included.

    On the other hand, if a programmer goes the extra mile to help their whole team on a project, that would be a perfect opportunity for a reward. Everyone will feel that teamwork is appreciated and that they might be rewarded next month by being a great team player in the coming weeks.

    On top of that, try to find a variety of things to reward. When employees see that they can be rewarded for good behavior of all kinds, it motivates them to behave well in every way, rather than in only one narrow domain.

    Motivate Your Workplace!


    We hope this review of employee recognition programs has been helpful. To find the right gifts and awards to give your employees or learn more about personalizing your workplace, 
    check out our website!

    Related: Case Study: Employee Appreciation Gift

    8 Ways to Extend your Marketing Messages Post-Event

    After your guests leave your event venue, your work has just begun. It’s time to begin your marketing post-event. 

    When it comes to engaging with your potential customers after an event, it is more than nurturing them to take action and increase your ROI. The key is to keep the attendees interested in engaging with your brand.

    At 1338Tryon, we know the value of strong, yet personal branding. Here are some useful marketing post-event ideas that you should consider.

    Related: 16 Ways Color Affects Your Branding and Marketing

    Ask for Feedback

    Creating a post-event survey is the simplest way to measure the attendees’ satisfaction. The results allow you to know what went well and what went wrong. 

    Create a survey and send it at least 12 hours after an event. Ask them why they agreed to come to the event, what they liked best, and what you can improve on. Ask recipients to rate different factors about the event.

    The questions can revolve around the following.

    • How they enjoyed various workshops
    • How they would rate the clarity of the speakers
    • How much they liked the venue
    • If the food was great
    • If the customer care was courteous and helpful

    If there’s a part that receives a low rating like five and below, requests the recipient to give reasons. Be sure to give incentives for your survey with a discount or something to encourage participation. Providing an incentive for them to fill out as this information will be extremely valuable in planning future events. You can give survey-takers a raffle ticket for a prize like the one below, personalized with your brand name or logo.

    New York Oversized Mug - 18 Oz.

    New York Oversized Mug – 18 Oz.

    Extend your marketing messages with 1338Tryon.

    Create a Networking Event

    Consider setting up a small follow-up event where attendees who connected with each other can meet again. The goal of a follow-up event should be to allow attendees to mingle and get to know each other even better.

    The event can be held remotely or live. In both cases, you need a facilitator. If attendees were from different locations, find geographical locations that are convenient for everyone.

    If you want to do this the simple way, you can create a forum where your moderator facilitates discussions about anything related to the event. Individuals who attended your event have similar interests and needs, and discussions among them help in keeping the name of your brand fresh in their minds.

    A follow-up event can further enhance your brand’s customer experience.

    Vlog and Blog For Stronger Marketing Post-Event Results

    wordpress blogging about coffee

    Vlogging and blogging are seen as effective pre-event tasks. However, they’re equally powerful as marketing post-event ideas.

    After your event, revamp your posts. You already have plenty of materials for these.

    Here are some ideas on things to add to your vlog or blog after the event.

    • A thank you message for your attendees
    • Event highlights and testimonials
    • A post-even discount or offer limited to attendees
    • A collection of GIFs and memes from the events
    • An extensive blog about the product or service that was promoted on the event

    This can be done on your social media platforms but it may not allow you to get into details.

    Related:9 Useful Apps for Sales & Marketing Professionals

    Follow-up with a Thank You Gift

    YETI® Customized Rambler™ 20 oz. Tumbler

    YETI® Customized Rambler™ 20 oz. Tumbler

    Was there anything your audience asked for more information on? Did they request samples? This is a great opportunity for you to keep the conversation going year round. 

    Your attendees did you a huge favor by supporting your event. Although you may consider sending a personalized thank you email enough, you might consider doing more to enhance your marketing post-event results.

    Show your appreciation by giving your guests something of value like a discount code. Something tangible is also appealing. Try mailing them a hand-written appreciation card accompanied by a gift card.

    A thank you card should be sent after 24 hours of the event. However, you can send gifts later to show you haven’t forgotten their act. Consider also using promo products to add even more impact for your brand.

    Once you organize another event, send them an early bird special deal or a personal invitation. Make it clear to the recipients that it’s your way of saying thank you for attending your past event.

    Build Relationships through Social Media Contests

    social media icons

    Some of your attendees may experience post-event blues. Therefore, you want to keep the fun of the event fresh.

    Give your guests something small to look forward to. This can be accomplished by a social media contest with a prize.

    You don’t have to go overboard with the contest. You can use a funny photo or caption contest of a photo taken during the event using the event hashtag. The winner can be the participant who gets more votes or likes.

    The entries become user-generated ideas that further market your brand after the event. Send an email announcing the winner and the runner-up. Be sure to give other individuals a consolation prize. Such as a code for a small discount.

    Related: Customer Experience + Branding: The Relationship Goals of Marketing

    Extend Event-Only Offers for Marketing Post-Event

    The day after your successful event is an opportunity to push your goal. If you launched your products at the event and sold it at a discount price, offer it at the same price for the next 24 hours. This option should only be available to your guests.

    This goes to a charity event too. Continue talking about the amount of money you raised and keep encouraging others to contribute.

    Analyze Your Data

    After every event, you’ll learn a lot about your business and products from the feedback you get from your guests. 

    Use this data to understand the customer needs and tweak your services to match the requirements. Your guests are a representation of your other potential buyers. Consider this data the next time you want to launch a new product.

    Adjust Your “Ideal Guest Profile”

    Before the event happened, all your profiles were probably based on your idea of your “ideal persona.” Now you’ve met and interacted with your ideal buyer.

    Now adjust your guest profile based on this information. You may desire to gear your campaign towards men or women. You may also use any demographic data.

    You may have to plan your next guest profile. And with all this data, get started on your next event planning. With a good analysis, you’re likely to get more people to attend your next event using the insights. 

    Encourage the guests to take the required action.

    Give These Marketing Post-Event Ideas a Try

    An event shouldn’t end once you part ways with your guests. It would help if you took advantage of the event-blues. Encourage your guests to boost brand management, spread the word to other potential buyers, and build a loyal community.

    Use some of these marketing post-event ideas to stay on your guests’ minds long after the occasion. For more tips on holding successful brand events, visit our blog.

    For more tips on using promo items to make your event a memory, check out this article.

    Related:Your Brand Is Your Business – Market It!